Insights. | iDfour

GIS Analyst, Peter Fargo II

iDfour welcomes to our team, Peter Fargo II, GIS Analyst

Finding New Insights. Broadening Retail Opportunities.

Before our client closed or relocated their underperforming stores, iDfour helped create a direct mail program that gave a boost to the traffic of customers and prospects. As a bonus, they gained customer and marketplace insight that could be used to improve customer communications chain-wide.

Gathering Data. Rewarding Customers. Increasing Revenue.

Launching a loyalty program can be a monumental task with potential for serious, foundational failures. Through a well-planned, data-building effort, iDfour helped one grocery chain develop a rewards program that customers could get excited about joining.

Untangling Data. Managing Projects Efficiently.

A leading international pharmaceutical company promised insurers a program that would reduce healthcare costs by educating their insureds about specific health and disease management issues. They asked iDfour to architect a data management system to support the information needed for the program.

Using Data Resources from Development to Distribution

Big data resources can be utilized by every department in the organization, resulting in a more competitive brand and a better bottom line.